Treatment: Alcohol Misuse

The alcohol industry established DrinkWise Australia in 2005. It is an independent, not-for-profit organisation that seeks to promote change toward a healthier and safer drinking culture in Australia. This is a good organisation for this promotional clip, which aims to effect generational change in the ways that all Australians consume alcohol. DrinkWise also aims to increase the age at which young Australians are first introduced to alcohol, as evidence emerges that alcohol has a strong impact on developing adolescent brains.

         The clip will begin with young people spending time with friends after college. Jayson, an 18-year-old male, is talking with his three friends Sam, Boniface and Erick. Their conversation centres on the fact that Jayson, the main character, has never drank alcohol. Finally, Jayson agrees to go out on a drinking spree to prove that he is a man.

The next scene shows Jayson and his friends partying at a nightclub. Jayson parts ways with his friends and is shown drinking over the whole night.

In the next scene, Jayson leaves the nightclub and heads home. When he reaches home, he is shown staggering after drinking and deciding to make food. However, he falls asleep due to the effects of alcohol and the house catches on fire. The whole house burns down and he cannot escape. Additionally, the fire spreads to several houses in the neighbourhood, and many lives and much property is lost. 

In the next scene, the camera moves toward Jayson’s grave, showing that he has lost his life.

The screen is then filled with the words ‘Volunteer and capitalise on touching a life and tapping into new opportunities’.

The last part of the clip contains a list of the organisations participating in the volunteer efforts of the DrinkWise Australia. These include:

- Aldi Stores
- Accolade Wines Australia Ltd
- Bacardi Lion Pty Ltd
- Beam Global Australia Pty Ltd
- Brown-Forman Australia Pty Ltd
- Coles Group Ltd
- Coopers Brewery Ltd
- Diageo Australia Ltd
- Carlton United Breweries
- Lion (Lion-Beer, Spirits & Wine Pty Ltd)
- Moet Hennessy Australia Pty Ltd
- Premium Wine Brands Pty Ltd
- Suntory Australia Pty Ltd
- Treasury Wine Estates Ltd
- Woolworths Ltd

Music, animation and effect will be used to help transition from one scene to another, throughout the clip and at its end. It will emphasise the obvious negative effects of consuming too much alcohol by using sad and death music.

Images will be used to help to smoothly transition from one scene to another. Text will be used to help connect the scenes, to help individuals who have hearing disabilities and to attract attention. The text will appear in intensely bright colours that prompt attention. In addition, the text will help the viewer to connect to the flow of the story.