Discussion

           Media campaigns can positively affect the public’s attitude towards an issue. For example, television, radio advertisements, YouTube and Facebook can all be influential—especially for youth. Campaigns conducted by the media can have a positive impact on the attitudes of youth and lead them to openly discussion issues and changing their behaviour (Henry 2012).

        Increasing awareness of alcohol-related harm in the community is linked to positive views of alcohol control (Christopher & Dobkin, 2010). Thus, increasing awareness of alcohol-related harm and improved controls for alcohol is required to avoid alcohol misuse (Christopher & Dobkin, 2010).